In order to take an innovative idea from the embryo of a concept to market, you need to have the determination to push through failure. The odds are against you no matter the idea and statistics say you are going to fail a few times on your road to success. Knowing this, you have to hedge your bets more effectively so you can adjust your path and continue forward.
Don’t be intimidated by the perceived brilliance of innovative designs, because you are typically seeing the last iteration that has changed compared to its original concept. This happens with adjustment through failure. As Johansson mentioned, Picasso had made around 20,000 (as high as 50,000) works of art in his lifetime and Einstein published 240 papers with a short number of successful creations. Innovative success happens in volume (see image below).
Stevens, G.A. and Burley, J., “3,000 Raw Ideas = 1 Commercial Success!”
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